Eighteen stickers, nine of which are for Christmas Beverages (e.g. toffee nut latte, peppermint mocha, and christmans cookie latte) and the other nine for any other core beverages (e.g. espresso-based drinks, brewed coffee, frappuchino, teas, and other cream-based drinks) – those are what you need to complete this year’s Starbucks Christmas Tradition promo (in the Philippines) which would eventually lead you to the much-awaited and much-coveted Starbucks 2015 Planner. I’m still contemplating, though, if I should even go for it.
I am a true-blue coffee drinker, so this should actually be no feat. I consume two mugs of brewed coffee a day, and can easily replace that with espresso. I also like Starbucks, but not exclusively – I also like those other coffee shops, but Starbucks is the standard. I swore-off buying my coffee from coffeeshops every day though, since this burns a terrible hole in the wallet (imagine spending approximately 120 pesos for each cup). I brew my own coffee everyday, and am able to have it just the way I want it. I do go and grab my coffee from coffeeshops now and then, on special occasions, when on travel, when I need to work or study at a coffee shop, when waiting for someone or something, or when I am not in the mood to brew my own.
In the past years, I have spent successive days in November and December consuming Starbucks beverages to complete the purchase requirements to get planner. Perhaps, getting a Starbucks planner felt like an achievement, a bragging right. There was even one time some years ago when I was able to redeem three planners, although I did not consume all those drinks (the stickers were from friends during our Christmas season meet-ups). I have one from last year.
Unfortunately, for all those Starbucks Planners I have had in the past few years, I don’t think I was able to use even 20% of each planner. I start writing during the start of the year, but I somehow taper off and stop altogether. I am not the daily journal type of person. Also, I have moved from writing my schedules in a tiny planner to putting everything in my Google Calendar (accessible through my mobile devices and computers!).
To be honest, last Nov 3 when they started the Christmas Tradition promo, I was at the Starbucks in front of our office first thing in the morning to get a Peppermint Mocha drink (which is actually a personal favorite), and get a hold of the promo card and find out what the mechanics are for this year. I just wanted to know, aside from the fact that I was in the mood for some yummy coffee.
But actually, I’m asking myself if I should even go for the coming year’s Starbucks Planner. Should I spend time, money, and effort on something that I know I will barely use again, and which will just eventually gather dust on my shelf? Maybe not. Perhaps I’ll just “passively” participate in the promo, collect stickers for instances when I go for my occasional Starbucks coffee. If I do complete the promo card, I can redeem it and then perhaps give it away? Bid it out? Sell it online? I’ll just figure it out when it comes. Or maybe if I’m not able to complete the promo card before the end of the promo, I can give it away for someone else to complete it. What I know is I won’t be going to Starbucks every day just to complete this card (although this only actually takes about three weeks to complete if one consumes a beverage every day).
How about you? What’s your plan?